Modern Museum and Art Technologies Presentation in the Environment of the Museum and Cultural Complex "Ukrainian Institute of Physics and Technology. Kharkiv"

The purpose of the article is to highlight the features of introducing modern interactive museum and art technologies for the promotion of historical, cultural, and scientific heritage based on the practical experience of implementing the innovative project “One step to the laureate” in the departmental scientific and technical museum of the National Science Centre Kharkiv Institute of Physics and Technology — the museum and cultural complex “Ukrainian Institute of Physics and Technology. Kharkiv”. Research methodology. The application of the methodology of practical museology, a systematic approach, and theoretical, experimental, and empirical scientific methods, in particular analysis, synthesis, experiment, and observation is substantiated. Scientific novelty. For the first time in domestic museum practice, an innovative strategy for modernising the museum and cultural complex based on cooperation with stakeholders and cultural and creative industries is proposed. Using real examples, the immersive approach to organising the event is justified and the practical results of experimenting with the Verbatim technology (documentary theatre), which was first used in the national museum and cultural environment, are highlighted. The features of using Storytelling technology and quest technology are revealed. Testing of interactive technologies made it possible to destroy the classic pavilion-expositional form of broadcasting scientific and technical heritage, modernise the format of the tour and bring it to a new level. Conclusions. The innovative development strategy of the museum and cultural complex UIPT and the system of interactive museum and art technologies united by a certain concept, which created special (comfortable) conditions for modernising the museum in accordance with the needs of the individual and society, and at the same time the most efficient use of the potential and resources of partners interested in cooperation, are a qualitatively new museum product that has no analogues